Automotive Advertising Blog

Smart ambient media idea for Daewoo Matiz advertising. 

MINI Countryman. Grown-up toy.

Ambient Media Advertising. 

FIAT’s genius Product Placement in front of the VW office || Google Street View 

Always keeps enough distance. 

Clever Ambient Media to avoid city rules for outdoor in Sao Paulo. 

I want to be a MINI. 

Ambient Media: Smart traffic fines.

Ambient Media: Mercedes-Benz motion blur. 

Ambient Media: Lamborghini Reventon projection mapping.

At an event centered around the Lamborghini Reventon, a team from ‘The Media Merchants’ and ‘JUMP Studios’ took one of the most dramatic cars ever made - and added yet more drama using projection mapping - with Reventon as the canvas, the results are spectacular.

Projection Mapping: The Media Merchants
Creative Technical Director: Anthony Diehl
Animation Director: Stuart Langfield
Sound Design: Mitch Lee for Redemption Audio
Post Production: JUMP Studios
Videography: Perfect Pictures, Van Media
Director of Photography: Dan Dumouchel
Lamborghini Reventon: SR Auto Group

Even Your Car is Dressing Up as Something Hot

Well, nothing to say if you can read :)

During the morning rush hour, MINI brought drivers into pole position with a special guerrilla poster at the traffic lights. The message was clear at first glance: speed yourself up. The sleek special model MINI Ace catapults its drivers from zero to the maximum legal speed and further in no time. The picture montage was specially created for this location and thus gave the perfect illusion.

Advertising Agency: Draftfcb/Lowe Group, Zürich, Switzerland
Creative Director: Daniel Comte
Art Director: Frédéric Nogier
Copywriter: Tizian Walti
Consulting: Rolf Jeger, Martin Gonzenbach, Nina Marti
Images and Retouching: Ansichtsache
Promotion: Spool

Land Rover Locker Rooms

Advertising Agency: Filadélfia, Belo Horizonte, Brazil
Creative Director: Dan Zecchinelli
Art Director: Márcio Doti
Art Director: João Paz
Copywriter: Leandro Neves

The irresistible 2011 CTS Coupe.

Advertising Agency: MacLaren McCann, Toronto, Canada
Creative Director: Sean Davison
Art Director: Vic Bath
Copywriter: Rana Chatterjee

Ambient Media: Nothing Sticks like Quattro.

Advertising Agency: Lowe Roche Advertising, Toronto, Canada
Creative Director: Geoffrey Roche
Art Director: Glen D’Souza
Copywriter: Mike Takasaki
Photographer: Tyler Williams
Account Executive: Vidas Kubilius
Additional credits: Andrew Carty, Terri Vegso, Somer Turnbull
Published: September 2010

From 0 to 100 km/h in 6.9 seconds

Advertising Agency: Grey, Israel
Executive Creative Director: Tal Riven
Creative Director: Moti Rubinstein
Art Directors: Irena Moravin, Moti Rubinstein
Copywriter: Uri Marek
Account Executives: Dani Brande, Marina Cherepnin
Media: Gilad Kat, Galit Aharonovitch, Adi Yaron