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Posts Tagged: Italy

Beautiful and meaningless Lancia Delta Integrale commercial from 80’s. 

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Gorgeous Lamborghini 50th Anniversary image commercial. 

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Topless Fiat 500 Abarth commercial

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Fiat Freemont. The Earthliner.

Fiat Freemont. The Earthliner.

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FUN going there FUN coming back. Fiat 500. 

FUN going there FUN coming back. Fiat 500. 

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Fiat 500 Abarth - Seduction

Super Bowl week on Autoadvert

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Lamborghini rarely makes print adverts, but here we can see four magnificent posters with quotes about Aventador. 

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Ambient Media: Lamborghini Reventon projection mapping.

At an event centered around the Lamborghini Reventon, a team from ‘The Media Merchants’ and ‘JUMP Studios’ took one of the most dramatic cars ever made - and added yet more drama using projection mapping - with Reventon as the canvas, the results are spectacular.

Projection Mapping: The Media Merchants
Creative Technical Director: Anthony Diehl
Animation Director: Stuart Langfield
Sound Design: Mitch Lee for Redemption Audio
Post Production: JUMP Studios
Videography: Perfect Pictures, Van Media
Director of Photography: Dan Dumouchel
Lamborghini Reventon: SR Auto Group

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Drinking and Driving can trick You.

Drinking and Driving can trick You.

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Drinking and driving can be tricky. by Fiat.

Drinking and driving can be tricky. by Fiat.

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Vespa Traffic Map.
Advertising Agency: Three, RomaniaCreative Director: Andrei TripsaCopywriter: Sabin StaicuArt Director: Nicu DutaAccount Director: Miruna PopIllustrator: Nicu Duta

Vespa Traffic Map.

Advertising Agency: Three, Romania
Creative Director: Andrei Tripsa
Copywriter: Sabin Staicu
Art Director: Nicu Duta
Account Director: Miruna Pop
Illustrator: Nicu Duta

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500 Black JackReveal your dark side.
Advertising Agency: Leo Burnett France, Asnieres sur Seine, FranceCreative Director: Guillaume-Ulrich ChifflotArt Director: Romain ToffoliCopywriter: Elise BaudourPhotographer: Marc Da Cunha LopesPublished: June 2010

500 Black Jack
Reveal your dark side.

Advertising Agency: Leo Burnett France, Asnieres sur Seine, France
Creative Director: Guillaume-Ulrich Chifflot
Art Director: Romain Toffoli
Copywriter: Elise Baudour
Photographer: Marc Da Cunha Lopes
Published: June 2010

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You never know how big of a problem you will find.Introducing the fiat ambulance line.
Advertising Agency: Leo Burnett, São Paulo, BrazilCreative Director: Ruy LindenbergArt Directors: Renato Butori, Alexandre Pagano, Henrique Del LamaCopywriter: Mario CintraIllustrator: Vetor ZeroPublished: January 2011

You never know how big of a problem you will find.
Introducing the fiat ambulance line.

Advertising Agency: Leo Burnett, São Paulo, Brazil
Creative Director: Ruy Lindenberg
Art Directors: Renato ButoriAlexandre PaganoHenrique Del Lama
Copywriter: Mario Cintra
Illustrator: Vetor Zero
Published: January 2011

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wow! Spanish app of the year! Fiat + Leo Burnett = Success

 

Fiat Street Evo: Traffic signs app.

Fiat Street Evo it’s the most surprising catalog a car has ever seen. It’s an app (for iPhone and Android) that recognizes traffic signs and transforms them into features of the new Punto Evo. The app recognizes traffic signs as if they were QR codes and it associates each sign with a feature directly related to that sign. For example; a STOP sign will tell the user all about the new breaking system, a CURVE ahead sign will tell the user that the car has an intelligent lighting system that guides you in curves. And the list goes on with every feature of the car.

But it’s no fun just reading a catalogue. That’s why Street Evo was actually a game. To get people to use the app, we hid an actual Punto Evo and hundreds of prizes within traffic signs. The first ones to come across gifts got to keep them. And in the meantime, they learnt about Punto Evo and its features. Simple!

Advertising Agency: Leo Burnett Iberia, Madrid, Spain
Executive Creative Director: Chacho Puebla
Creative Director: Francisco CassisSergio Lobo
Copywriter: Francisco Cassis
Art Directors: Fred BoschSergio Lobo
Interactive Creative: Fred Bosch
Creative Advisor: Tura
Head of Digital: Asier García, Victor Moreno
Head of PR: Sarah Okrent
Head of Programming: Victor Moreno
Account Supervisor: Asier Garcia, Felipe Garcia
Audiovisual Production: Hugo Lage, Rui Lousão
Producer: iPhone Droid

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Frisky like a lamb. But with a choice of colours. 

Frisky like a lamb. But with a choice of colours

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