Automotive posters, prints, videos, illustrations, podcasts and everything there is connecting Media and Automotive world.

kik: wovka

Posts Tagged: direct marketing

Creative solutions from Subaru to start your Monday morning. 
Target the Top. 

Creative solutions from Subaru to start your Monday morning. 

Target the Top. 

Comments

Comments

Audi Calendar 2011 in Russia

Slogan says: “More real than the future”

Made in creative agency Rodnaya Rech (Part of Leo Burnett Russia).
Creative, art-direction: Erohnovich Roma
Creative directors: Roman Pavlenko, Yrii Alekseev

Art buyer: Elvira Krutina
Illustrators: Evgeny Parfenov, Sergey Snurnik, Dmitry Narozny, Katya Petrova, Igor Absalyamov, Alexey Dronov, Sonya Elovikova, Bashmakov Evgeny.

Comments
Genius Direct Marketing!
Fast and easy.A mailing that demonstrates the promptness and simplicity of the Mercedes-Benz windshield repair services already while opening it. Just open the envelope and pull out the glass damage
Advertising Agency: Drehmoment Agentur für kreatives Marketing, Hamburg, GermanyArt Director: Eugen TrubatschowCopywriter: Christoph RieckmannAdditional credits: Graphics: Melanie Gabriel, Tim GlashoffPublished: June 2011

Genius Direct Marketing!

Fast and easy.
A mailing that demonstrates the promptness and simplicity of the Mercedes-Benz windshield repair services already while opening it. Just open the envelope and pull out the glass damage

Advertising Agency: Drehmoment Agentur für kreatives Marketing, Hamburg, Germany
Art Director: Eugen Trubatschow
Copywriter: Christoph Rieckmann
Additional credits: Graphics: Melanie Gabriel, Tim Glashoff
Published: June 2011

Comments
Vintage Old: Toyota Matrix.
Year: 2002
Dedicated to Japan.

Vintage Old: Toyota Matrix.

Year: 2002

Dedicated to Japan.

Comments
Road Test was an actual magazine at the time, but this was not a regular issue. This is a piece of Toyota advertising, as it had to be produced entirely at Toyota’s expense.
Dedicated to Japan.

Road Test was an actual magazine at the time, but this was not a regular issue. This is a piece of Toyota advertising, as it had to be produced entirely at Toyota’s expense.

Dedicated to Japan.

Comments
Direct Marketing: Volkswagen Navigation Letter.
Agency: DDB.

Direct Marketing: Volkswagen Navigation Letter.

Agency: DDB.

Comments

Wishing you a happy holiday many times over. In the spirit of sustainability, we’ve created a card that you can use again and again as gift tags to share with your family and friends.
Advertising Agency: Innocean, CanadaCreative Director: Gary WestgateArt Director: Damon CrateCopywriter: Adrienne AnnauIllustrator: Nabil ElsaadiPublished: December 2010

Wishing you a happy holiday many times over. In the spirit of sustainability, we’ve created a card that you can use again and again as gift tags to share with your family and friends.

Advertising Agency: Innocean, Canada
Creative Director: Gary Westgate
Art Director: Damon Crate
Copywriter: Adrienne Annau
Illustrator: Nabil Elsaadi
Published: December 2010

Comments
BMW. Joy is cutting through winter.
Advertising Agency: Cundari, CanadaChief Creative Officer: Brent ChoiCopywriter: Alex ManahanArt Director: Andrew BernardiAssociate Creative Directors: Mike Sipley, Mike DietrichProduction Manager: Cecily LoAccount Director: Daryn SutherlandDesigner: Sarah Cosentino

BMW. Joy is cutting through winter.

Advertising Agency: Cundari, Canada
Chief Creative Officer: Brent Choi
Copywriter: Alex Manahan
Art Director: Andrew Bernardi
Associate Creative Directors: Mike SipleyMike Dietrich
Production Manager: Cecily Lo
Account Director: Daryn Sutherland
Designer: Sarah Cosentino

Comments
 
CMW has developed an attention-catching direct campaign for Peugeot’s fleet business (Peugeot Specialist Vehicle Operation – PSVO), targeting its specialist Blue Lights customers, the UK’s emergency services, Police, Fire and Ambulance in response to its recent inclusion in the National Policing Improvement Agency’s awarding preferred supplier status of vehicles and equipment to Peugeot Motor Company. Each emergency service requires specialist converted vehicles, each to highly individual specifications, to ensure that it carries out its duties to the very highest levels. Peugeot is the only manufacturer in the UK which currently offers this specialist service at their HQ, converting vehicles to the greatly differing needs of each emergency service. CMW’s direct mail campaign targeting Peugeot clients and prospects has been designed to communicate Peugeot’s commitment to the emergency services. It aims to show that it provides the highest levels of service and specialist knowledge required for meeting the requirements of this key audience. CMW’s pack is delivered in a large fluorescent yellow material outer with grey reflective band, replicating the high visibility plastic jackets worn by emergency service personnel at night. A plastic pocket holds the delivery address card and on the reverse the words, “who can the emergency services rely on for assistance,” appear on pulling open the flap then reveals the answer ‘Peugeot Professional’. Within the mailer is a full colour brochure with details of Peugeot’s Specialist Vehicle Operation as the one stop-shop for emergency service vehicle conversions. A personalised letter from Louise Brown, national key account manager for specialist fleets, reminds recipients of Peugeot’s specialist skills. A passport style photograph of Louise, attached with a paper-clip completes the personalised communication. A belly band resembling black and yellow emergency services barrier tape holds the letter and brochure together.
Advertising Agency: CMW, London, UKCreative directors: Jamie Bell, Iain HunterArt director: Mark GreenwoodCopywriter: Beckie CrumProduction Manager: Helen LlewellynAccount Directors: Rachel day, Rachel BaarsAccount managers: Vanessa Abbott, Fiona QuinnDesigners: Holly Slade, Shaun Rogers, Lee Ashby, John BeardPublished: November 2010
source: adsoftheworld

 

CMW has developed an attention-catching direct campaign for Peugeot’s fleet business (Peugeot Specialist Vehicle Operation – PSVO), targeting its specialist Blue Lights customers, the UK’s emergency services, Police, Fire and Ambulance in response to its recent inclusion in the National Policing Improvement Agency’s awarding preferred supplier status of vehicles and equipment to Peugeot Motor Company. Each emergency service requires specialist converted vehicles, each to highly individual specifications, to ensure that it carries out its duties to the very highest levels. Peugeot is the only manufacturer in the UK which currently offers this specialist service at their HQ, converting vehicles to the greatly differing needs of each emergency service. CMW’s direct mail campaign targeting Peugeot clients and prospects has been designed to communicate Peugeot’s commitment to the emergency services. It aims to show that it provides the highest levels of service and specialist knowledge required for meeting the requirements of this key audience. CMW’s pack is delivered in a large fluorescent yellow material outer with grey reflective band, replicating the high visibility plastic jackets worn by emergency service personnel at night. A plastic pocket holds the delivery address card and on the reverse the words, “who can the emergency services rely on for assistance,” appear on pulling open the flap then reveals the answer ‘Peugeot Professional’. Within the mailer is a full colour brochure with details of Peugeot’s Specialist Vehicle Operation as the one stop-shop for emergency service vehicle conversions. A personalised letter from Louise Brown, national key account manager for specialist fleets, reminds recipients of Peugeot’s specialist skills. A passport style photograph of Louise, attached with a paper-clip completes the personalised communication. A belly band resembling black and yellow emergency services barrier tape holds the letter and brochure together.

Advertising Agency: CMW, London, UK
Creative directors: Jamie BellIain Hunter
Art director: Mark Greenwood
Copywriter: Beckie Crum
Production Manager: Helen Llewellyn
Account Directors: Rachel dayRachel Baars
Account managers: Vanessa Abbott, Fiona Quinn
Designers: Holly SladeShaun RogersLee AshbyJohn Beard
Published: November 2010

source: adsoftheworld

Comments
Direct Marketing: Toyota Prius driving license
Advertising Agency: DRAFTFCB Johannesburg, South Africa Creative Director: Brett MorrisArt Directors: Olivia Tesson, Lawrence KatzCopywriters: Lawrence Katz, Olivia TessonIllustrator: Olivia TessonReleased: May 2009

Direct Marketing: Toyota Prius driving license

Advertising Agency: DRAFTFCB Johannesburg, South Africa Creative Director: Brett Morris
Art Directors: Olivia Tesson, Lawrence Katz
Copywriters: Lawrence Katz, Olivia Tesson
Illustrator: Olivia Tesson
Released: May 2009

Comments
Direct Marketing: VW Golf GTi bag.
Advertising Agency: Marcel, Paris, FranceCreative Directors: Anne de Maupeou, Frederic TeminArt Director: Youri GuerassimovCopywriter: Gaëtan du PelouxPhotographer: Ebo Fraterman

Direct Marketing: VW Golf GTi bag.

Advertising Agency: Marcel, Paris, France
Creative Directors: Anne de Maupeou, Frederic Temin
Art Director: Youri Guerassimov
Copywriter: Gaëtan du Peloux
Photographer: Ebo Fraterman

Comments
 
Nissan Tiida: More space than expected
Advertising Agency: TBWA, Düsseldorf, GermanyArt Director: Simon HattrupCopywriter: Matthias HardtPublished: October 2009

Nissan Tiida: More space than expected

Advertising Agency: TBWA, Düsseldorf, Germany
Art Director: Simon Hattrup
Copywriter: Matthias Hardt
Published: October 2009

Comments
Mitsubishi L200: You will go as far as you want to
Advertising Agency: Leo Burnett Costa RicaExecutive Creative Director: Douglas CastroCreative Director / Copywriter: David CarvajalArt Director: Yoshua LeónPhotographer: Tadeuz JalochaOther additional credits: Thomas ChauReleased: July 2009

Mitsubishi L200: You will go as far as you want to

Advertising Agency: Leo Burnett Costa Rica
Executive Creative Director: Douglas Castro
Creative Director / Copywriter: David Carvajal
Art Director: Yoshua León
Photographer: Tadeuz Jalocha
Other additional credits: Thomas Chau
Released: July 2009

Comments
Advertising School: Brother Ad School, Buenos Aires, ArgentinaArt Director: Breno CostaCopywriter: Guilherme Souza

Advertising School: Brother Ad School, Buenos Aires, Argentina
Art Director: Breno Costa
Copywriter: Guilherme Souza

Comments