Creative solutions from Subaru to start your Monday morning. 

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Audi Calendar 2011 in Russia

Slogan says: “More real than the future”

Made in creative agency Rodnaya Rech (Part of Leo Burnett Russia).
Creative, art-direction: Erohnovich Roma
Creative directors: Roman Pavlenko, Yrii Alekseev

Genius Direct Marketing!

Fast and easy.
A mailing that demonstrates the promptness and simplicity of the Mercedes-Benz windshield repair services already while opening it. Just open the envelope and pull out the glass damage

Advertising Agency: Drehmoment Agentur für kreatives Marketing, Hamburg, Germany
Art Director: Eugen Trubatschow
Copywriter: Christoph Rieckmann
Additional credits: Graphics: Melanie Gabriel, Tim Glashoff
Published: June 2011

Vintage Old: Toyota Matrix.

Year: 2002

Dedicated to Japan.

Road Test was an actual magazine at the time, but this was not a regular issue. This is a piece of Toyota advertising, as it had to be produced entirely at Toyota’s expense.

Dedicated to Japan.

Direct Marketing: Volkswagen Navigation Letter.

Agency: DDB.

Wishing you a happy holiday many times over. In the spirit of sustainability, we’ve created a card that you can use again and again as gift tags to share with your family and friends.

Advertising Agency: Innocean, Canada
Creative Director: Gary Westgate
Art Director: Damon Crate
Copywriter: Adrienne Annau
Illustrator: Nabil Elsaadi
Published: December 2010

BMW. Joy is cutting through winter.

Advertising Agency: Cundari, Canada
Chief Creative Officer: Brent Choi
Copywriter: Alex Manahan
Art Director: Andrew Bernardi
Associate Creative Directors: Mike Sipley, Mike Dietrich
Production Manager: Cecily Lo
Account Director: Daryn Sutherland
Designer: Sarah Cosentino

CMW has developed an attention-catching direct campaign for Peugeot’s fleet business (Peugeot Specialist Vehicle Operation – PSVO), targeting its specialist Blue Lights customers, the UK’s emergency services, Police, Fire and Ambulance in response to its recent inclusion in the National Policing Improvement Agency’s awarding preferred supplier status of vehicles and equipment to Peugeot Motor Company. Each emergency service requires specialist converted vehicles, each to highly individual specifications, to ensure that it carries out its duties to the very highest levels. Peugeot is the only manufacturer in the UK which currently offers this specialist service at their HQ, converting vehicles to the greatly differing needs of each emergency service. CMW’s direct mail campaign targeting Peugeot clients and prospects has been designed to communicate Peugeot’s commitment to the emergency services. It aims to show that it provides the highest levels of service and specialist knowledge required for meeting the requirements of this key audience. CMW’s pack is delivered in a large fluorescent yellow material outer with grey reflective band, replicating the high visibility plastic jackets worn by emergency service personnel at night. A plastic pocket holds the delivery address card and on the reverse the words, “who can the emergency services rely on for assistance,” appear on pulling open the flap then reveals the answer ‘Peugeot Professional’. Within the mailer is a full colour brochure with details of Peugeot’s Specialist Vehicle Operation as the one stop-shop for emergency service vehicle conversions. A personalised letter from Louise Brown, national key account manager for specialist fleets, reminds recipients of Peugeot’s specialist skills. A passport style photograph of Louise, attached with a paper-clip completes the personalised communication. A belly band resembling black and yellow emergency services barrier tape holds the letter and brochure together.

Advertising Agency: CMW, London, UK
Creative directors: Jamie Bell, Iain Hunter
Art director: Mark Greenwood
Copywriter: Beckie Crum
Production Manager: Helen Llewellyn
Account Directors: Rachel day, Rachel Baars
Account managers: Vanessa Abbott, Fiona Quinn
Designers: Holly Slade, Shaun Rogers, Lee Ashby, John Beard
Published: November 2010

source: adsoftheworld

Direct Marketing: Toyota Prius driving license

Advertising Agency: DRAFTFCB Johannesburg, South Africa Creative Director: Brett Morris
Art Directors: Olivia Tesson, Lawrence Katz
Copywriters: Lawrence Katz, Olivia Tesson
Illustrator: Olivia Tesson
Released: May 2009

Direct Marketing: VW Golf GTi bag.

Advertising Agency: Marcel, Paris, France
Creative Directors: Anne de Maupeou, Frederic Temin
Art Director: Youri Guerassimov
Copywriter: Gaëtan du Peloux
Photographer: Ebo Fraterman

Nissan Tiida: More space than expected

Advertising Agency: TBWA, Düsseldorf, Germany
Art Director: Simon Hattrup
Copywriter: Matthias Hardt
Published: October 2009

Mitsubishi L200: You will go as far as you want to

Advertising Agency: Leo Burnett Costa Rica
Executive Creative Director: Douglas Castro
Creative Director / Copywriter: David Carvajal
Art Director: Yoshua León
Photographer: Tadeuz Jalocha
Other additional credits: Thomas Chau
Released: July 2009

Advertising School: Brother Ad School, Buenos Aires, Argentina
Art Director: Breno Costa
Copywriter: Guilherme Souza